Being in business I can almost guarantee that you get calls, maybe even on a daily basis, from solicitors promising to get you on the first page of Google.  Merchants beware; many of these people (notice the exclusion of the word “companies”) are out to make a quick buck.  There are plenty of companies locally that offer these services that you can meet face to face and legitimately review their client portfolio.  Regardless let’s not put the carriage before the horse.  In this article I want to give you some few key pointers that will help your online searches.  The first thing is your company name.  Are you an LLC, Inc., Corp etc? read on...

Wondering why you aren’t getting enough traffic to your website?  You have revamped the look and feel; you’re updating it every day and making sure to keep your followers engaged on all the Social Media links. So, what’s missing?  Well is your website easy to find for the grammatically challenged or even those of us that suffer from short term memory issues?  If your domain (that’s the www.yourname.com, often referred to as a URL) is complicated and hard to remember it could be hurting your online business.  read on...

Adobe is not going to be supporting Flash.  read on...

I don’t have to tell you your website is important.  Online competition and marketing is now the most competitive field in the professional industry and there is a reason for that.  Customers are online all the time, searching and browsing for your products and services.  So why have you put off the importance of how your website looks and feels?  Could your website actually be jeopardizing potential business opportunities because it’s outdated, unprofessional or lacking key information?  I pose these questions because many people we talk to just believe by merely having something online they have done their due diligence.  It could not be more untrue. read on...

Diana is a senior graduating from college and entering into a prestigious law program, studying intellectual property.  As a young person who is constantly online I thought it would be interesting to discuss some of her online habits to build awareness about the importance of establishing your business online and targeting the next generation of consumers.                                  read on...

Opt2Web believes strongly in both community involvement and promoting business for your neighbors.  So, we invite everyone viewing our site to attend a 3 day event in our hometown of, Lauderdale-by-the-Sea, FL.  It's a beautiful little town footsteps away from the gorgeous Atlantic coast just minutes outside of Ft. Lauderdale.  This quaint, beach side location offers great shopping, restaurants and attractions.  So visit us online and come by for some awesome entertainment in February!  www.lbtsevents.com We'll be updating you on all things LBTS (Lauderdale-by-the-Sea). read on...

The other day I was at a networking event and someone asked the group if they read her company newsletter.  Quickly another attendant replied, “I never read those things, no one ever does.”  Well, I beg to differ.  Yes we get inundated with spam emails and monthly promotions from every company that has ever picked up our business card.  Regardless, think about the one time you do read something you find interesting or open a promotion email to find a great discount on a service/product you are in need of.  Once an article or author catches your attention, you’re likely to look through the next publication you receive from them.
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More and more these days we are getting requests for projects with a quick turnaround time and unrealistic budget.  These circumstances are less than ideal to speak graciously.  However, we here at Opt2Web feel some web presence is better than no web presence.  So, if you are on a tighter budget these days, which many companies are, we would encourage you to consider one of our premade templates.  Templates are not the route creative people, marketers and advertisers would prefer to take but in these times you have to cater to the market.  So, I thought I would take the opportunity to discuss the importance of prioritizing your online checklist.  What is vital, timeframe? Budget? Customization? Control?  When you work with a template it can often times cut both your budget and your timeframe in half.  As far as design customization, you are limited.  The most inconvenient thing about a template is it only allows you so much creative control.  If you’re not looking to have control over your website and really want a basic design, a template can be an option.    read on...

There are many reasons why your website is worth investing in.  Consider this; your website is an extension of your sales team.  It is your 24/7 salesperson to your online customers.  What’s the first thing you do when looking for a new restaurant to visit, plumber to hire, a new dentist in your area?  You go online and Google, or Yelp, or Browse.  It is so important that your website is a proper representation of your business.  It should look, feel and portray your company as accurately as possible.  Display pictures of your merchandise, your storefront, and your projects.   Add client testimonials or customer logos to create credibility.   So many times I have visited a place and been extremely impressed with the venue.  Let’s use a recent example of a fitness center in my area.  Inside it was beautiful, updated and fun, almost inspiring.  Sadly, when I went to their website to review their class schedule and check out the availability I was so disappointed in their online image.  It was a template that didn’t incorporate any of the exciting colors or schemes of the gym interior.  The pictures were stock and didn’t depict any of the personal aspects that made the place feel warm and welcoming.  Imagine I didn’t have the opportunity to visit the gym beforehand and my first impression was that of the website, cookie cutter, unimpressive and underwhelming.  I probably would have never made a stop in to check the place out.   read on...