Certainly you’ve seen them on email signatures, stickers, business cards even billboards.  They almost look like a bar code, and in many ways functions like one. QR Codes are the latest trend in Social Media, and of course they’re free.  The main difference between a barcode and a QR Code is the amount of information they hold.  QR Codes can be easily downloaded and customized.  These tiny squares make relevant information easily accessible.  Basically you download an App that allows you to scan the code with your iPhone or Android mobile phone.  Hold your phone or iPad over the QR Code, snap a picture and instantly the information embedded in the QR Code is downloaded into your device. read on...

As if we all didn’t have enough passwords to remember, websites to access, and communications to check, now we have update our ‘status.’  Who has time?  The harsh reality is Social Media isn’t going away so I’m going to tell you what I tell all my clients, IT’S FREE, USE IT!  I know it seems like a lot of work but what’s a few minutes of posting if it could lead to a few clients?    read on...

This morning Opt2Web attended an 8am class at the Galleria Mall for Business Tips on using the iPad/iPad2. Technology can truly be an asset in expanding your business. However, the flip side is if you don't know how to use it correctly, it can become just another piece of equipment that will soon be considered out dated. The apps (applications we learned about in this class can definitely make working on the road much easier. It was very interesting but very early, so here is what you missed.  read on...

We finally got Comcast in to install a local number, 954-533-0283 in our office this week.  We registered a toll free number about 12 months ago, 1-877-Ya-Needa, which makes it easy for clients and passer-bys to remember, but realizing the importance of creating a local image in South Florida we opted to also utilize our home area code.  It was also important for us to change our Google Places page to reflect a Broward number since we are located in Broward. We do get a good amount of calls via our toll free number from Toll Forwarding but we feel you need to have both.   read on...

Everyone is talking about optimization.  So, where do you start?  Firstly you should have a professional review your website.  If your website is not programmed correctly and is not ‘Search Engine Friendly’ you will be building on a poor foundation.  It is important to make sure you have the right keywords, Meta data, headings, page titles and image descriptions.  Again, don’t try this at home, consult a professional.  Once your website is fully optimized you can explore doing things to continue to grow your ranking.  Many people like to include some type of animation on their site, whether it’s a scroller, images fading on the Homepage, certain lighting effects, etc.  Often times this animation is built in Flash.  The Search Engines cannot read Flash files, hence the big blocks that show up on your screen when you are viewing the site on some mobile device.  These days there are means of working around keeping the animation “wow factor” and building a search engine friendly site for multi browser platforms Blogging, adding elements like News and Events with relevant information, incorporating Social Media and an engaging inquiry form is always helpful.  Stick to the ABU Philosophy – Always Be Updating.  The more recent, relevant content on your site, the more “popular” you are online.  Add fresh content as much as possible, given its site worthy.  Tips for Building Traffic read on...

Believe it or not there is a difference between Graphic Designers and Web Designers, designing for web and designing for an audience. In this post we discuss effective web design tools and strategies. Review the helpful tips from our Creative Director and assess the way information is displayed on your website. read on...

Now that your website is up and running you’re wondering how to get it more exposure right?  How to climb up those search rankings and be on Page 1 of Google? Search Engines love to see fresh relevant content on your site.  They send their little bots out to scan hundreds of thousands of websites every day.  What better way to be found, then an easy to manage, keyword rich, up to date Blog. A Blog is merely an open forum, a place to interact with people online.  You, the Author, create a Post and Publish it. Your viewers then have the ability to read and comment on your post.  Interaction.  And the great thing about Blogs is that you get to manage them.  No comment gets placed on your site without you approving it.  read on...

The internet has changed the face of media and the way we market ourselves.  Sales strategies include new variables like; keywords, backlinking, social media and blogging.  If you're not on board you may be in trouble, accept the shift and start exploring the World Wide Web. It is so effective and can be so inexpensive.  Using resources like Google Adwords or Facebook allows advertisers to target certain audiences by; age, geographic location, interests and other pertinent demographics all while staying in control of the budget. read on...

I just wanted to share a quick post with you readers about printing. Recently I did some business cards and they look beautiful, simple, and legible. However after printing the job, we realized that some of the text and the logo are a tad bit too big. I figure that large is goodhowever, we are here for the client and to their request we will re-print, no problem. Anything to make sure the client is well taken care of. But lesson learned and i want to share that lesson with you. read on...