There are a lot of buzz words that circulate around in our industry, plenty of acronyms, tech talk, the attempt to put things into “laymen’s terms.” Allow me to introduce you to the newest…Responsive Design. Yes there is a new player in town and it’s not an algorithm change or a new Social Media network that you HAVE to get on right away. This way of designing websites is a problem solver.
Many of us understand the importance of having a website at this point, and hopefully many people understand the importance of having a mobile device friendly website. You know all those obnoxious people who can’t seem to pry their cell out of their hands, that’s your target market. It’s called technology and you want the people who are using it as much as possible. Most of which are on their phones.
Responsive Web Design means the following: a web site solution that works equally well on every device. “In simple terms, a responsive web design uses "media queries" to figure out what resolution of device it's being served on. Flexible images and fluid grids then size correctly to fit the screen.” – (Mashable.com) I am not sure if that’s simple enough for you, so let me put it this way. Your website will reformat to whatever size screen you are viewing it on, iPad, iPhone, Smartphone, a 17-inch monitor, 27-inch monitor etc. Most importantly, you don’t lose part of your website when a customer is viewing a site on any mobile device.
It is important to consider this when developing or redeveloping your website. It is forward thinking and unrestrictive as more and more mobile options enter the market. Did you know they actually have support groups for mobile addictions? You think I am kidding? It is a real addiction, known as "nomophobia," or "no mobile-phone phobia." As far as tablets, analysts expect “annual revenue generated from content delivered to mobile handsets and tablets to rise by nearly $25 billion over the period— climbing from more than $40 billion this year to $65 billion by 2016” according to TechCrunch. There is literally no other business vertical growing at this pace.
So in conclusion, instead of waiting to be left behind why not be proactive? My eighty year old grandfather will be upgrading to an iPhone upon his next renewal. I Facetime with my great aunt in California. Of course she has to pause her online bridge game that she downloaded onto her iPad before doing so, but the point is there is no stopping the mobile epidemic. There is no age excluded, no demographic unqualified; you need to be responsive, Responsive Design.
I hope this article emphasizes and educates readers. You may be reading this article on your iPad or tablet right now. For a better understanding and visual explanation of Responsive Design see Mashable’s article titled ‘Why 2013 Is the Year of Responsive Web Design.’ Happy webbing friends, remember mobile = market.