weB log

Web Blog

A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Kevin Garcia - Monday, April 09, 2012

I don’t have to tell you your website is important.  Online competition and marketing is now the most competitive field in the professional industry and there is a reason for that.  Customers are online all the time, searching and browsing for your products and services.  So why have you put off the importance of how your website looks and feels?  Could your website actually be jeopardizing potential business opportunities because it’s outdated, unprofessional or lacking key information?  I pose these questions because many people we talk to just believe by merely having something online they have done their due diligence.  It could not be more untrue. read on...

Jenn Kovacs - Friday, June 03, 2011

Everyone is talking about optimization.  So, where do you start?  Firstly you should have a professional review your website.  If your website is not programmed correctly and is not ‘Search Engine Friendly’ you will be building on a poor foundation.  It is important to make sure you have the right keywords, Meta data, headings, page titles and image descriptions.  Again, don’t try this at home, consult a professional.  Once your website is fully optimized you can explore doing things to continue to grow your ranking.  Many people like to include some type of animation on their site, whether it’s a scroller, images fading on the Homepage, certain lighting effects, etc.  Often times this animation is built in Flash.  The Search Engines cannot read Flash files, hence the big blocks that show up on your screen when you are viewing the site on some mobile device.  These days there are means of working around keeping the animation “wow factor” and building a search engine friendly site for multi browser platforms Blogging, adding elements like News and Events with relevant information, incorporating Social Media and an engaging inquiry form is always helpful.  Stick to the ABU Philosophy – Always Be Updating.  The more recent, relevant content on your site, the more “popular” you are online.  Add fresh content as much as possible, given its site worthy.  Tips for Building Traffic read on...

Jenn Kovacs - Tuesday, May 24, 2011

Now that your website is up and running you’re wondering how to get it more exposure right?  How to climb up those search rankings and be on Page 1 of Google? Search Engines love to see fresh relevant content on your site.  They send their little bots out to scan hundreds of thousands of websites every day.  What better way to be found, then an easy to manage, keyword rich, up to date Blog. A Blog is merely an open forum, a place to interact with people online.  You, the Author, create a Post and Publish it. Your viewers then have the ability to read and comment on your post.  Interaction.  And the great thing about Blogs is that you get to manage them.  No comment gets placed on your site without you approving it.  read on...

Jenn Kovacs - Tuesday, May 17, 2011

The internet has changed the face of media and the way we market ourselves.  Sales strategies include new variables like; keywords, backlinking, social media and blogging.  If you're not on board you may be in trouble, accept the shift and start exploring the World Wide Web. It is so effective and can be so inexpensive.  Using resources like Google Adwords or Facebook allows advertisers to target certain audiences by; age, geographic location, interests and other pertinent demographics all while staying in control of the budget. read on...


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