The other day I was at a networking event and someone asked the group if they read her company newsletter.  Quickly another attendant replied, “I never read those things, no one ever does.”  Well, I beg to differ.  Yes we get inundated with spam emails and monthly promotions from every company that has ever picked up our business card.  Regardless, think about the one time you do read something you find interesting or open a promotion email to find a great discount on a service/product you are in need of.  Once an article or author catches your attention, you’re likely to look through the next publication you receive from them.
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