Presenting to a group of non-profits in Miami last week I realized how people were more aware of the personable relationship with their community, but not their online relationship.  If you are one of those business owners involved in multiple Chambers, networking groups, partnership arrangements and such, this needs to be a factor in your online reputation.  Just like in the real world you want people to know you are involved, well the same goes for the web world. read on...

The other day I was at a networking event and someone asked the group if they read her company newsletter.  Quickly another attendant replied, “I never read those things, no one ever does.”  Well, I beg to differ.  Yes we get inundated with spam emails and monthly promotions from every company that has ever picked up our business card.  Regardless, think about the one time you do read something you find interesting or open a promotion email to find a great discount on a service/product you are in need of.  Once an article or author catches your attention, you’re likely to look through the next publication you receive from them.
 read on...