weB log

Web Blog

A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Jennifer Kovacs - Friday, August 09, 2013
Kevin Garcia - Wednesday, May 29, 2013

There are a lot of buzz words that circulate around in our industry, plenty of acronyms, tech talk, the attempt to put things into “laymen’s terms.”  Allow me to introduce you to the newest…Responsive Design.  Yes there is a new player in town and it’s not an algorithm change or a new Social Media network that you HAVE to get on right away.  This way of designing websites is a problem solver. read on...

Jenn Kovacs - Friday, February 01, 2013

A new player has entered the Social Media landscape ladies and gentlemen and her name is Pinterest.  Yes I called it a her, mostly because women use it for shopping and creative ideas.  Pinterest is one of the fastest growing forms of online publicity, especially for anyone who’s sales position revolves around a visual.  Pinterest is a content sharing service that allows members to "pin" images, videos and other objects to their pinboard. – Pinterest.com read on...

Jenn Kovacs - Monday, August 27, 2012

Presenting to a group of non-profits in Miami last week I realized how people were more aware of the personable relationship with their community, but not their online relationship.  If you are one of those business owners involved in multiple Chambers, networking groups, partnership arrangements and such, this needs to be a factor in your online reputation.  Just like in the real world you want people to know you are involved, well the same goes for the web world. read on...

Jenn Kovacs - Friday, July 13, 2012

Being in business I can almost guarantee that you get calls, maybe even on a daily basis, from solicitors promising to get you on the first page of Google.  Merchants beware; many of these people (notice the exclusion of the word “companies”) are out to make a quick buck.  There are plenty of companies locally that offer these services that you can meet face to face and legitimately review their client portfolio.  Regardless let’s not put the carriage before the horse.  In this article I want to give you some few key pointers that will help your online searches.  The first thing is your company name.  Are you an LLC, Inc., Corp etc? read on...

Jenn Kovacs - Monday, January 23, 2012

Opt2Web believes strongly in both community involvement and promoting business for your neighbors.  So, we invite everyone viewing our site to attend a 3 day event in our hometown of, Lauderdale-by-the-Sea, FL.  It's a beautiful little town footsteps away from the gorgeous Atlantic coast just minutes outside of Ft. Lauderdale.  This quaint, beach side location offers great shopping, restaurants and attractions.  So visit us online and come by for some awesome entertainment in February!  www.lbtsevents.com We'll be updating you on all things LBTS (Lauderdale-by-the-Sea). read on...

Jenn Kovacs - Tuesday, January 10, 2012

The other day I was at a networking event and someone asked the group if they read her company newsletter.  Quickly another attendant replied, “I never read those things, no one ever does.”  Well, I beg to differ.  Yes we get inundated with spam emails and monthly promotions from every company that has ever picked up our business card.  Regardless, think about the one time you do read something you find interesting or open a promotion email to find a great discount on a service/product you are in need of.  Once an article or author catches your attention, you’re likely to look through the next publication you receive from them.
 read on...

Jenn Kovacs - Tuesday, November 15, 2011

More and more these days we are getting requests for projects with a quick turnaround time and unrealistic budget.  These circumstances are less than ideal to speak graciously.  However, we here at Opt2Web feel some web presence is better than no web presence.  So, if you are on a tighter budget these days, which many companies are, we would encourage you to consider one of our premade templates.  Templates are not the route creative people, marketers and advertisers would prefer to take but in these times you have to cater to the market.  So, I thought I would take the opportunity to discuss the importance of prioritizing your online checklist.  What is vital, timeframe? Budget? Customization? Control?  When you work with a template it can often times cut both your budget and your timeframe in half.  As far as design customization, you are limited.  The most inconvenient thing about a template is it only allows you so much creative control.  If you’re not looking to have control over your website and really want a basic design, a template can be an option.    read on...

Jenn Kovacs - Tuesday, May 24, 2011

Now that your website is up and running you’re wondering how to get it more exposure right?  How to climb up those search rankings and be on Page 1 of Google? Search Engines love to see fresh relevant content on your site.  They send their little bots out to scan hundreds of thousands of websites every day.  What better way to be found, then an easy to manage, keyword rich, up to date Blog. A Blog is merely an open forum, a place to interact with people online.  You, the Author, create a Post and Publish it. Your viewers then have the ability to read and comment on your post.  Interaction.  And the great thing about Blogs is that you get to manage them.  No comment gets placed on your site without you approving it.  read on...


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