Being in business I can almost guarantee that you get calls, maybe even on a daily basis, from solicitors promising to get you on the first page of Google.  Merchants beware; many of these people (notice the exclusion of the word “companies”) are out to make a quick buck.  There are plenty of companies locally that offer these services that you can meet face to face and legitimately review their client portfolio.  Regardless let’s not put the carriage before the horse.  In this article I want to give you some few key pointers that will help your online searches.  The first thing is your company name.  Are you an LLC, Inc., Corp etc? read on...

I don’t have to tell you your website is important.  Online competition and marketing is now the most competitive field in the professional industry and there is a reason for that.  Customers are online all the time, searching and browsing for your products and services.  So why have you put off the importance of how your website looks and feels?  Could your website actually be jeopardizing potential business opportunities because it’s outdated, unprofessional or lacking key information?  I pose these questions because many people we talk to just believe by merely having something online they have done their due diligence.  It could not be more untrue. read on...

Everyone is talking about optimization.  So, where do you start?  Firstly you should have a professional review your website.  If your website is not programmed correctly and is not ‘Search Engine Friendly’ you will be building on a poor foundation.  It is important to make sure you have the right keywords, Meta data, headings, page titles and image descriptions.  Again, don’t try this at home, consult a professional.  Once your website is fully optimized you can explore doing things to continue to grow your ranking.  Many people like to include some type of animation on their site, whether it’s a scroller, images fading on the Homepage, certain lighting effects, etc.  Often times this animation is built in Flash.  The Search Engines cannot read Flash files, hence the big blocks that show up on your screen when you are viewing the site on some mobile device.  These days there are means of working around keeping the animation “wow factor” and building a search engine friendly site for multi browser platforms Blogging, adding elements like News and Events with relevant information, incorporating Social Media and an engaging inquiry form is always helpful.  Stick to the ABU Philosophy – Always Be Updating.  The more recent, relevant content on your site, the more “popular” you are online.  Add fresh content as much as possible, given its site worthy.  Tips for Building Traffic read on...