weB log

Web Blog

A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Jenn Kovacs - Friday, July 13, 2012

Being in business I can almost guarantee that you get calls, maybe even on a daily basis, from solicitors promising to get you on the first page of Google.  Merchants beware; many of these people (notice the exclusion of the word “companies”) are out to make a quick buck.  There are plenty of companies locally that offer these services that you can meet face to face and legitimately review their client portfolio.  Regardless let’s not put the carriage before the horse.  In this article I want to give you some few key pointers that will help your online searches.  The first thing is your company name.  Are you an LLC, Inc., Corp etc? read on...

Kevin Garcia - Monday, April 09, 2012

I don’t have to tell you your website is important.  Online competition and marketing is now the most competitive field in the professional industry and there is a reason for that.  Customers are online all the time, searching and browsing for your products and services.  So why have you put off the importance of how your website looks and feels?  Could your website actually be jeopardizing potential business opportunities because it’s outdated, unprofessional or lacking key information?  I pose these questions because many people we talk to just believe by merely having something online they have done their due diligence.  It could not be more untrue. read on...

Jenn Kovacs - Tuesday, November 15, 2011

More and more these days we are getting requests for projects with a quick turnaround time and unrealistic budget.  These circumstances are less than ideal to speak graciously.  However, we here at Opt2Web feel some web presence is better than no web presence.  So, if you are on a tighter budget these days, which many companies are, we would encourage you to consider one of our premade templates.  Templates are not the route creative people, marketers and advertisers would prefer to take but in these times you have to cater to the market.  So, I thought I would take the opportunity to discuss the importance of prioritizing your online checklist.  What is vital, timeframe? Budget? Customization? Control?  When you work with a template it can often times cut both your budget and your timeframe in half.  As far as design customization, you are limited.  The most inconvenient thing about a template is it only allows you so much creative control.  If you’re not looking to have control over your website and really want a basic design, a template can be an option.    read on...

Kevin Garcia - Tuesday, August 23, 2011

Certainly you’ve seen them on email signatures, stickers, business cards even billboards.  They almost look like a bar code, and in many ways functions like one. QR Codes are the latest trend in Social Media, and of course they’re free.  The main difference between a barcode and a QR Code is the amount of information they hold.  QR Codes can be easily downloaded and customized.  These tiny squares make relevant information easily accessible.  Basically you download an App that allows you to scan the code with your iPhone or Android mobile phone.  Hold your phone or iPad over the QR Code, snap a picture and instantly the information embedded in the QR Code is downloaded into your device. read on...

Jenn Kovacs - Wednesday, June 29, 2011

This morning Opt2Web attended an 8am class at the Galleria Mall for Business Tips on using the iPad/iPad2. Technology can truly be an asset in expanding your business. However, the flip side is if you don't know how to use it correctly, it can become just another piece of equipment that will soon be considered out dated. The apps (applications we learned about in this class can definitely make working on the road much easier. It was very interesting but very early, so here is what you missed.  read on...

Jenn Kovacs - Saturday, June 18, 2011

We finally got Comcast in to install a local number, 954-533-0283 in our office this week.  We registered a toll free number about 12 months ago, 1-877-Ya-Needa, which makes it easy for clients and passer-bys to remember, but realizing the importance of creating a local image in South Florida we opted to also utilize our home area code.  It was also important for us to change our Google Places page to reflect a Broward number since we are located in Broward. We do get a good amount of calls via our toll free number from Toll Forwarding but we feel you need to have both.   read on...

Jenn Kovacs - Friday, June 03, 2011

Everyone is talking about optimization.  So, where do you start?  Firstly you should have a professional review your website.  If your website is not programmed correctly and is not ‘Search Engine Friendly’ you will be building on a poor foundation.  It is important to make sure you have the right keywords, Meta data, headings, page titles and image descriptions.  Again, don’t try this at home, consult a professional.  Once your website is fully optimized you can explore doing things to continue to grow your ranking.  Many people like to include some type of animation on their site, whether it’s a scroller, images fading on the Homepage, certain lighting effects, etc.  Often times this animation is built in Flash.  The Search Engines cannot read Flash files, hence the big blocks that show up on your screen when you are viewing the site on some mobile device.  These days there are means of working around keeping the animation “wow factor” and building a search engine friendly site for multi browser platforms Blogging, adding elements like News and Events with relevant information, incorporating Social Media and an engaging inquiry form is always helpful.  Stick to the ABU Philosophy – Always Be Updating.  The more recent, relevant content on your site, the more “popular” you are online.  Add fresh content as much as possible, given its site worthy.  Tips for Building Traffic read on...

Jenn Kovacs - Tuesday, May 17, 2011

The internet has changed the face of media and the way we market ourselves.  Sales strategies include new variables like; keywords, backlinking, social media and blogging.  If you're not on board you may be in trouble, accept the shift and start exploring the World Wide Web. It is so effective and can be so inexpensive.  Using resources like Google Adwords or Facebook allows advertisers to target certain audiences by; age, geographic location, interests and other pertinent demographics all while staying in control of the budget. read on...


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