Wondering why you aren’t getting enough traffic to your website?  You have revamped the look and feel; you’re updating it every day and making sure to keep your followers engaged on all the Social Media links. So, what’s missing?  Well is your website easy to find for the grammatically challenged or even those of us that suffer from short term memory issues?  If your domain (that’s the www.yourname.com, often referred to as a URL) is complicated and hard to remember it could be hurting your online business.  read on...

I don’t have to tell you your website is important.  Online competition and marketing is now the most competitive field in the professional industry and there is a reason for that.  Customers are online all the time, searching and browsing for your products and services.  So why have you put off the importance of how your website looks and feels?  Could your website actually be jeopardizing potential business opportunities because it’s outdated, unprofessional or lacking key information?  I pose these questions because many people we talk to just believe by merely having something online they have done their due diligence.  It could not be more untrue. read on...

There are many reasons why your website is worth investing in.  Consider this; your website is an extension of your sales team.  It is your 24/7 salesperson to your online customers.  What’s the first thing you do when looking for a new restaurant to visit, plumber to hire, a new dentist in your area?  You go online and Google, or Yelp, or Browse.  It is so important that your website is a proper representation of your business.  It should look, feel and portray your company as accurately as possible.  Display pictures of your merchandise, your storefront, and your projects.   Add client testimonials or customer logos to create credibility.   So many times I have visited a place and been extremely impressed with the venue.  Let’s use a recent example of a fitness center in my area.  Inside it was beautiful, updated and fun, almost inspiring.  Sadly, when I went to their website to review their class schedule and check out the availability I was so disappointed in their online image.  It was a template that didn’t incorporate any of the exciting colors or schemes of the gym interior.  The pictures were stock and didn’t depict any of the personal aspects that made the place feel warm and welcoming.  Imagine I didn’t have the opportunity to visit the gym beforehand and my first impression was that of the website, cookie cutter, unimpressive and underwhelming.  I probably would have never made a stop in to check the place out.   read on...