Presenting to a group of non-profits in Miami last week I realized how people were more aware of the personable relationship with their community, but not their online relationship.  If you are one of those business owners involved in multiple Chambers, networking groups, partnership arrangements and such, this needs to be a factor in your online reputation.  Just like in the real world you want people to know you are involved, well the same goes for the web world. read on...

Everyone is talking about optimization.  So, where do you start?  Firstly you should have a professional review your website.  If your website is not programmed correctly and is not ‘Search Engine Friendly’ you will be building on a poor foundation.  It is important to make sure you have the right keywords, Meta data, headings, page titles and image descriptions.  Again, don’t try this at home, consult a professional.  Once your website is fully optimized you can explore doing things to continue to grow your ranking.  Many people like to include some type of animation on their site, whether it’s a scroller, images fading on the Homepage, certain lighting effects, etc.  Often times this animation is built in Flash.  The Search Engines cannot read Flash files, hence the big blocks that show up on your screen when you are viewing the site on some mobile device.  These days there are means of working around keeping the animation “wow factor” and building a search engine friendly site for multi browser platforms Blogging, adding elements like News and Events with relevant information, incorporating Social Media and an engaging inquiry form is always helpful.  Stick to the ABU Philosophy – Always Be Updating.  The more recent, relevant content on your site, the more “popular” you are online.  Add fresh content as much as possible, given its site worthy.  Tips for Building Traffic read on...