97% of Customers research products online before buying.
What type of website personality are you?
- Virtual Brochure
- Connection for Potential Customers
- Online Store
- A Place to build brand and reputation
- An Online Resource
Point out or identify the 3 things that make you unique and make sure visitors can find them within the first 5 seconds on your site.
Keep people coming back, through a Blog, videos, incentives, new images and products.
Marketing – The Summer Slowdown
Use the Summer months to try a new Social Media site, already on Facebook? Try Pinterest or LinkedIn
Respond to customers by replying to them online via Facebook posts.
Use Social Media to direct people back to your site by offering Coupons, Free Tips or White Papers.
Tweetdeck or Sprout social
Local Reach Marketing
Your listing is extremely important when it comes to local search. Ensure that all your business locations are listed on all the major location-based marketing services like Google+ Local, Foursquare, Yelp, Facebook, MapQuest and others with the correct images, address, phone number and additional information like menus, specials and more. According to a Yext study, businesses as a whole are losing $10.3 billion dollars annually from missing or incomplete listings.
Offer a real time incentive
Tips for Blogging
Tip 1. Ditch the corporate speak. Never forget that your messages are being read by a real person just like you. When you write your e-newsletters or post to social media keep that dynamic in mind. Make your readers laugh.
Guest blog as part of your content strategy.
Tip 2. Be reachable. Find an easy way for your consumer to give you feedback. Make sure readers with a question don’t find the words “Do not reply to this email” when they scroll through your email newsletters
Read more: http://www.entrepreneur.com/article/227013#ixzz2YeSldT92
Tip 3. Tell your story. According to our experts, your “About Us” page is one of the most visited pages on your web site and probably the most underutilized.
Tip 4. Further the conversation. Determine why you want to have a public conversation with your readers and then identify the three top platforms that can help you have that conversation. And be where your users are.
Read more: http://www.entrepreneur.com/article/227013#ixzz2YeSWRXsb
Read more: http://www.entrepreneur.com/article/227124#ixzz2YeQzpz2Q
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